Don’t Think of an Elephant: Know Your Values and Frame the Debate–The Essential Guide for Progressives
By George Lakoff
Everything progressives need to know about why we lost the last election, and how we lost it (aside from the many instances of corruption and dirty dealing at the polls), and what we need to do next, is contained in this slim (119 page), easy-to-read volume by cognitive scientist George Lakoff. Buy it, it’s a lousy $8.00. Read it. Get ten copies for your friends. Seriously.